Verdanta
Verdanta is a sustainable e-commerce marketplace concept for eco-conscious shoppers , home, kitchen, and personal care products, designed to make sustainability feel personal and measurable, not just a label.
Type
Personal Project
Service Provided
Web Design
The Goal:
Design a marketplace that goes beyond visual eco-signaling, green colors, leaf icons , and instead makes environmental impact something customers can actually track, see, and feel part of, across a fully responsive experience.
1
The Challenge:
Most sustainable platforms rely on aesthetic cues alone to communicate their mission, without showing customers any real proof of impact — which weakens trust and gives shoppers little reason to return. The challenge was designing both an acquisition experience (landing page) and a retention experience (dashboard) that work together to solve this.
2
The Result
A cohesive marketplace where sustainability is measurable, not just claimed — an Impact Tracker inside the dashboard shows customers their cumulative contribution, while a consistent, scalable design system (Figma variables across mobile, tablet, and desktop) keeps the experience polished at every screen size.
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Recent Designs
